News | Vidlers 5 and 10 Variety Store

We are always closed on New Year's Day, Easter Sunday, Memorial Day, Independence Day (July 4th), Labor Day, Thanksgiving, & Christmas

Mon - Sat

9 a.m. to 6 p.m.

Sunday

11 a.m. to 5 p.m.

We’re Hip, Just Watch Our “Sick” Music Videos

The quirky commercials we’ve made not only for TV but also for the Internet have taken our store a long way. Check them all out here.

Now Home to the Superhero of Cleaners: Life O’Wood!

why we at Vidler’s 5&10 are so excited to announce we now carry this iconic product? You can use the stuff to spiff up just about anything in your home except yourself.

10 Ways to Give Summer a Great Sendoff

As summer winds down, you have some good options for keeping your mind off Winter approach. Check what’s happening in East Aurora in 2023 here.

Vrrrooom, Vrrrooom! Annual Car Show Returns to East Aurora

From noon to 5 p.m. on Sunday, August 27, the Toy Town Car Show 2023 will line downtown East Aurora with an array of still-operable antique and vintage cars.

Return of the Street Festival

That’s right. On Saturday, July 29, at 9 a.m., East Aurora will kick off its 54th Annual Sidewalk Sale and Street Festival, an event scheduled to last until 4 p.m.

Happy 93rd Birthday, Vidler’s!

That’s right: This month marks the 93rd anniversary of our family-owned and -run store on Main Street in East Aurora, Vidler’s 5 & 10. Learn more about our anniversary here.

Vidler’s a top nominee in four “Best of 716” categories

our store is among the top five nominees in four shopping categories in The Buffalo News’ third annual “Best of 716” contest. Learn more about this nomination here.

Fathers Day - The POTUS Pops Club

Before or after visiting your own dad, why not visit Nathaniel Fillmore Jr. – Father of our 13th president, Millard Fillmore? Learn more here.

Our Old School Commercials Part 2/5

We have a history of old commercials throughout our years here. Check out Part 2 of our 5-part series on our old-school commercials.

Everyday Essentials Available At Vidler’s

We carry the funny & weird, but did you know we sell plenty of essential household items too? Take a look at all the everyday items we have in stock here.

Mother’s Day with Millard’s Mom

Just a three-minute walk from Vidler’s 5 & 10 is the final resting place of President Millard Fillmore’s mother. Learn all about Phoebe here.

Celebrate Easter with Vidler’s 5 & 10

We’ve got you covered no matter how you celebrate the holiday. Check out everything Vidlers has to offer this Easter season.

Our Old School Commercials Part 1/5

We have a history of old commercials throughout our years here. Check out Part 1 of our 5-part series on our old-school commercials.

Retail Council of New York State: Historical Highlights

Retail Council of New York State has just published an article about some historical highlights of Vidlers 5 & 10, along with an interview from Don & Cliff.

What To Expect At Vidlers for Winter Break 2023

East Aurora’s Winterfest ’23 also takes place the week of Feb. 17 though the 25th. Come and visit the store and East Aurora to see what we have going on this week!

Vidler’s 5 & 10: The Ultimate Northeast Day Trip

Vidler's 5 & 10 in East Aurora, NY is the ultimate day trip destination for anyone living in the Northeast. Make your plans here.

Creativity Unleashed After a Trip to Vilder’s 5 & 10

If you are looking for a one-stop shop for all your craft & art supplies, Vidler's 5 & 10 is a great place to start. Learn more about crafts here.

Celebrating 50 Years of the East Aurora Carolcade

Enter the East Aurora Carolcade 2022, which is about to celebrate its 50th anniversary! Find more information about this event here.

Old School Vidlers Christmas Commercials

We have 2 different old school Vidlers commercials from our vault we would love to share with you! Check both of them out here.

Weekend Boredom Busters

For those who deal with bouts of boredom – and live within a two-day drive of Vidler’s, may we suggest an easy remedy – drive to Vidler’s.