Vidlers logo

Vidler's Celebrates
its 90th Anniversary

Attention: In response to the COVID-19 outbreak, WE WILL NOT BE OPEN UNTIL FURTHER NOTICE

The Largest "5 & 10" Variety Store in the World, going on 90 years!

We’re still “On Pause” per NY State order, and not open to the public, but we are happy to take your orders or inquiry via phone or email: (716) 652-0481;

For local customers we offer curbside pickup on Mon/Wed/Fri, 10 to 2 each day.

Thanks for thinking of us during this time – stay safe!

With over 75,000 items spread through 4 buildings on 2 levels, this is a shopping experience you won't find on-line! Historic, nostalgic and just plain fun, you can spend hours here and still won't see everything in this 5 & 10 cent store!

vidlers store interior
vidlers logo

Scavenger Hunt!

  • Find a way to make drinking milk magical.

  • Find a piggy bank to start a college fund.

  • Find a lucky charm in a little glass container.

  • Find the meanest welcome mat.

Featured Article

What Small Businesses Do For The Community

As Vidler’s continues to grow, we are excited about the ways in which we can enrich East Aurora in the future. Being able to support our hometown and develop close relationships with local residents is what being a small business is all about. 


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You Never Know What You’ll Find at Vidler’s!

Check out some of our favorite products below.
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Easily spent 2 hours there browsing through my childhood and wanting to buy everything. It made for a great day trip. Can't wait to go back. Employees were nice and helpful.

Mimi Looking

This place is awesome! Any and everything you could need or want and some. Travel back in time checking out toys and candy from your childhood. Prices are good and the employees are very friendly. Plan on spending a bit of time there, because you will lose track of time reminiscing on the good old days as well as today's favorites.

Mark Perry

Very nice. Had seen their commercials on Buffalo TV and always wanted to visit. If you can't find it there, you don't need it. Many speciality items and hard to find vintage items. Tons of housewares. Stop by and see them at Christmas time as I understand the place is literally a winter wonderland of decoration. Huge selection of penny candy as well. Staff very friendly and very helpful. We definitely will make a drive there (for us it's an hour one way) again and again. Prices good but the experience is worth any price. Great job to everyone there.

John Kearns

Wonderful products, many of which are nostalgic. Prices are fair. Old fashioned candy that will bring back fond memories. Great toy section. Something for everyone, especially those who need a unique gift for that unique person who many be hard to buy for.

Ronald S

Undoubtedly one of WNY's treasures, this place is like Amazon: Live! This place has a dancing plethora of stuff you want, whatnots you should try once, and surprises you didn't even know you needed to make your life whole. I'm referring, of course, to the gifts, candies and toys, and kitchen gadget areas respectively. You must go to Vidler's, bro.

Stephen Mitchell
5 - 10 & $
5 - 10 & $
Trip Advisor Certificate 2019

In response to the COVID-19 outbreak, WE WILL NOT BE OPEN UNTIL FURTHER NOTICE

676-694 E Main St, East Aurora, NY 14052