News | Vidlers 5 and 10 Variety Store

We are always closed on New Year's Day, Easter Sunday, Memorial Day, Independence Day (July 4th), Labor Day, Thanksgiving, & Christmas.

Mon - Sat

9 a.m. to 6 p.m.

Sunday

11 a.m. to 5 p.m.

6 Fall Items to Make Your Home More Cozy

Say goodbye to cheap fall decorations, and set the mood with intention and historic charm! We’ve put together a list of our top fall items for your home, so you can get back to enjoying your time.

Channel 4: "Vidler’s 5 & 10 an enduring treasure"

In 90 years, we’ve pulled through the Great Depression, WWII, big box chain stores, and now the COVID-19 pandemic. Check out what channel 4 had to say about us here!

Vidler’s Named Small Business of the Year

Without you folks, whether a first-time visitor or a lifelong supporter, we couldn’t pursue a century of operation, offer 75,000 whimsical items, or participate in a Carolcade of thousands of revelers and merry-makers.

What Makes East Aurora Feel So Cozy?

East Aurora is a hidden gem of Western New York. With a population of 6,236, you may be wondering why you would make big moves to this small town. Learn all about East Aurora New York here.

What Small Businesses Do For The Community

As Vidler’s continues to grow, we are excited about the ways in which we can enrich East Aurora in the future. Being able to support our hometown and develop close relationships with local residents is what being a small business is all about.

Health And Safety Update

So although we would love to celebrate with each and every one of you, we realize that due to the COVID-19 crisis, the timing of this award isn’t exactly ideal—so we want to take the opportunity to let you know that as always, we want the best for you!

Best Board Games For Adult Game Night

We did our due diligence to research the best trending adult board games, and we discovered our top three favorites for fun game night ideas for adults. Check them all out here

Retro Products Making a Comeback for 2020

Styles and trends are simply recycled with a modern touch or sometimes, not touched at all. We’re here to believe that there are some retro products making a comeback for 2020.

Vidler’s Holiday Gift Guide 2019

Give the gift of nostalgia to your loved ones this holiday season! You’ll not only overwhelm them with their best childhood memories but you’ll also create loads of laughs!

Upcoming Events In East Aurora - Holiday 2019

Whether you're a local or visiting from out of town, all are welcome and we just know you’ll have an absolute blast at each and every one of these special events!

Five Activities for the History Buff in East Aurora

The historical East Aurora was founded in 1804. Being home to one of our former presidents, Millard Fillmore, and the famous American writer, Elbert Hubbard, East Aurora has served as a staple in American history.

Top 3 Adventures to Kick-off Autumn in East Aurora

Nothing quite beats the change in the leaves, the climate shift, fresh food, and good, laid-back music. The bands are coming to town and practically every vegetable/fruit is available to grab at the farmer’s market: here are the deets!

5 Board Games Turned Into Movies

Don’t you love it when your childhood memories come to life? Who else was super excited when Legos announced their movie series? Nostalgia takes us to simpler times (more often than not), and it allows us to escape reality and return to a place that made us feel an assortment of different emotions.

East Aurora: Secret Charming Neighborhood of Upstate New York

Right outside Buffalo in Western New York lies a village full of character, charm, and cheer. Learn about the village of East Aurora here!

5 Ways to Support Local Businesses

There’s meaning behind shopping local for both the owners and the customers. Local businesses care about their customers and their establishments. Learn how to support local businesses here.

Nostalgia: What is it and Why do we like it?

You feel a rush of emotions: some will be happy, and others will be sad, but ultimately, it takes you back to a time in your past that made an impact on you. Learn all about nostalgia here.

Did You Know: A Japanese Five and Dime Once Existed

Seattle, WA was once home to a completely unique five and dime store...

Staying True to the Shopping Experience - Shopping In Store

When you go shopping, do you expect to have all of your digital data collected via facial recognition, retina scan or have your geo-location constantly pinging from your cell phone? Neither do we!

How Long Do Jigsaw Puzzles Take?

How long does a 100 or 2,000 piece puzzle take to complete? It could take upwards of 15-20 hours to complete a larger scale puzzle. Find out how long each size puzzle takes here.

Who Are The Remaining Five & Dime Stores In The United States?

5 and 10 variety stores have mostly gone the way of Route 66, drive-ins, and IBM typewriters. But there are remaining stores and we have a list of them here!