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It all started in 1930...

Today the third generation of the Vidler family runs the store which has become a local landmark and destination point for shoppers near and far. Our 5 & 10 is easily recognized by our red and white awning, gingerbread trim, hand painted, gold leaf signs and our colossal “Vidler on the Roof”.

Inside you will see the original wooden floors, big open counters (the same ones that Grandma... and Great Grandma browsed) and a store chock full of every kind of merchandise imaginable.

"I can't believe how BIG this store is!"

We hear this every day from happily surprised customers. A great place for the entire family and out of town guests, We are an old fashioned five and dime store, and so much more! With 2 levels occupying 4 connected 19th century buildings, our many counters overflow with a wide variety of merchandise. From nostalgic candy, novelty toys and kitchen gadgets to the newest items for the recreational shopper, our distinctive shops feature crafts, jewelry, candles and seasonal decor. The largest 5 & 10 variety store you’ll ever visit, you can spend hours discovering unique items.

A one-of-a-kind shopping experience awaits you at Vidler’s located on East Aurora’s historic red brick Main Street. We are within an easy walking distance of numerous restaurants, historic sites and other shops. You can spend the day or an entire weekend in East Aurora!