Magazines:
 Martha Stewart - Living/July/August 1999 Shopping: The 5&10 Store

 Newspapers:
 The Associated Press/March 30, 1998  "5&10 Bucks Trend: Vidler's balances nostalgia, practicality"
 The Buffalo News/January 4, 1998  "Virtue, Necessity and Plenty of Nickels: The Vidlers Are Main Street, U.S.A."
 Business Week/November 8, 1993 "Penny Candy, Calico and a New Marketing Boss"
     
 Television:
 "Bartles and Ed" Bob Stachura of Buffalo Advertising Management (Buffalo, New York USA)
 "Some Things Never Change" Bob Stachura of Buffalo Advertising Management (Buffalo, New York USA)
 "On The Roof" Bob Stachura of Buffalo Advertising Management (Buffalo, New York USA)
 "Spark Toy" Bob Stachura of Buffalo Advertising Management (Buffalo, New York USA)