shopping
TEXT BY HEATHER SMITH MACISAAC PHOTOGRAPHS BY WILLIAM ABRONOWICZ

The 5 & 10c Store

YOU CAN?T GET VERY FAR ON A DIME ANYMORE. IT?S RARE EVEN TO COME ACROSS A PAY PHONE OR A PARKING meter where your smallest coin buys any time. Harder still is finding a place where a dime still pays for goods, and good fun: the traditional five-and-dime. For small towns and neighborhoods across America, these "variety" stores used to be problem solvers, pantry stockers, and indoor playgrounds. In some places (fewer and fewer) they still are.
East Aurora, New York, is such a place, and Vidler's is such a store. As the Erie County Legislature officially proclaimed nine years ago, Vidler's has been, for close to seventy years, "taking residents, customers, and countless visitors back to a [simpler] era, when prices were low, conversation friendly and customer service a pleasure."
Little has changed outwardly since 1930, when Robert Vidler Sr. opened the store – little, that is except for its name. Not convinced that the new


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